Universities Leveraging Creative Strategies To Engage with Future Students

Thousands of businesses are trying to win the attention of their target customers online every day. Unfortunately, it is unlikely that your creative strategy will stand out from the crowd of competitors without adopting a more engaging advertising method. Using GIFs or video-based content can make a huge difference in your ability to succeed.

Many benefits cannot be seen with mere pictures, helping viewers better understand the institute's philosophy and higher education programs.

People actively respond to interactive online advertising, knowing this strategy is effective and successful, other universities should adopt them extensively. Appended below are four benefits that you reap when you invest in GIF, interactive video ads.

CAPTURING THE ATTENTION OF PROSPECTS /FUTURE STUDENTS

Youth are most likely to be prime target audiences for higher education institutions. From High School students to their parents are spoilt by a variety of choices and competitor ads. This clutter of information is a necessity for every university/ school to bust, as well as to be able to stand out from this mammoth information engine.

The universities should use a distinctive and engaging approach that shall make your brand stand out, pushing efforts for better awareness amongst students, currently studying in schools and their services to continue their education.

The ideal way to explore are GIFs as well as video-based dynamic advertising. Decision-makers frequently ponder, What will resonate more with an audience?" Conventional billboards or unconventional interactive billboards? Which will your audience select?

When opting for online advertising, a similar question is asked. If every ad on your feed is equivalent to that of your nearest competitor, you will inevitably be feeding competition with your dollar spends, since curated content will be background noise for your target audience.

While curating an advertising campaign, one must address the perspective of their targeted audience and understand their requirements accordingly. If a prospect is looking for higher education courses, Do your existing set of campaigns compel them to click?

The answer should be a certain yes, if that is a no in your internal assessments, then relooking and improvising your current deployment is a must and addressed earliest.

Firstly, seek information from your current batch of students, what motivated them to choose this institution amongst the sea of available options for them.

Secondly, The institutes must reach out to prospective audiences seeking their perspectives on a distinct feature they are looking to explore from a higher education program.

Collate the information collected from current and prospective audiences, Curate or Match the existing content to the needs and requirements of prospecting students looking for a higher education course. Contact, display selected content, engage leads through in-depth narrative and force break > view > view > click across various platforms.

If approached correctly, and effectively, the process of achieving goals not only provides a clearer vision but also disrupts the desired CTR and keeps the organization ahead of the competition...

MORE POSSIBILITIES TO ADD ADDITIONAL INFORMATION :

Videos and GIFs can contain over 20% more information in a single frame, so you can include additional information about your show in the video to highlight the show you need. commercial break. Images and videos attract viewers of all formats. The more information they share about a university or school, the more they can relate to and want to be a part of. Therefore, it is more likely to be a trace. Potential customers who take photos of past / present students, college experiences, are more likely to click on your website and request more information about your service.

It isn’t possible with contextual ads on Facebook as it limits the amount of text that image ads could carry without penalty. A recent report by Bain stated that a sizeable audience of over 70% of the internet base would participate or respond to Interactive Bots / Social Media & Video-based content extensively and are likely to move to the conversion phase.

Voiceovers added to the video could be an additional way of sharing vital information from the dean, students, past alumni, or even faculty. The possibilities for a video to give a deeper understanding of your plan are enormous. As more and more organizations pay attention to this strategic vehicle, they need to achieve efficiency in their research through these powerful differentiators. Use revolutionary, out-of-box creative strategies to tell your story over and over again, keeping in mind the concerns and needs of your target audience.

ENABLE BETTER STORYTELLING WITH CREATIVE STRATEGY

Universities need to keep in mind the story they want to attract viewers when advertising online. How do these stories resonate with audiences? The overall personality of the school needs to be expressed effectively in response to public concerns.

Is it a Magnum opera? The travel stories and videos that every student sees about the school will instantly connect and resonate with the audience. Building a connection at that point was the hardest part. When approached correctly, schooling goals should be achieved without major obstacles. Contextual engagement plays an important role between prospects and the colleges, 2 D photos aren’t enough, one needs an interactive conversation and videos are enabling those interactions.

Improved Performance: Jumping from Activity to Interactivity

Video Ads are enablers that captivate audiences more than single image ads with stock photos. This phenomenon is ripe because videos delve deeper into the overall story of the university, bolstering the idea and expectations post their enrolments.

Embedded images are common than video and GIF ads, as the latter allows more space for creative & freewheeling horizons, In order to, to improve ad performance, we recommend you to use Zoom and pan effects to at least enable inter-active positioning and exchange allowing to stand out amidst an over-crowded space.